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Wayfinding: Totems & Finger Posts

We proposed that the narrow alleyways, pedestrian walkways and street shortcuts could be made safer and more enticing to the visitor to Bromyard, helping them to explore the town and celebrate the medieval footprint of the historic core of the town. In terms of making Bromyard, A Great Place to Visit, we decided that signage, artists’ murals, plants, and the paving bricks would all contribute to a creative wayfinding scheme, encouraging meandering and spending time in Bromyard.

The research for the wayfinding street direction signs and the information totems were developed with the local community, whose knowledge of the town was better than any maps. We particularly wish to thank Cllr Gill Churchill, Cecilia & Paul of Rowden Mill Station for their input.