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Destination Bromyard: Local Art

Bromyard, one of Herefordshire’s historic towns, has received funding from the Great Places to Visit and Welcome Back funds to improve the town centre and enhance the visitor experience by commissioning local art. As part of the project, a range of physical interventions have been curated to make the town more welcoming and to promote the Bromyard brand.

One of the key areas of focus has been the town’s local art scene, with a variety of new initiatives aimed at promoting the work of local artists.

Whether you’re a history buff, an art lover, or simply looking for a charming destination to explore, Bromyard has something for everyone. So why not discover this beautiful town for yourself and experience the magic of Bromyard’s historic streets and vibrant local art scene?

Bromyard Bushel Time & Again

Bromyard Bushel Time & Again

The Bromyard Bushel is a one-of-a-kind handcrafted pot which dates back to the 1670s. Tasked with an artwork, the local school created this piece of art to incorporate the voices of contemporary Bromyard locals combined with the letterforms of this relic. 

Bromyard Bricks

Local artist Jane Tudge made 21st Century bricks to reflect the past, present, and future of our lovely town as a tribute and to symbolise other facets of the community.

B for Bromyard

The name Bromyard comes from the Gorse and Broom that grow here and bloom in a bright yellow colour.  Early in the year, bumblebees are frequently sighted, and the sound of their sluggish, buzzing flight can be heard in the Bromyard gorse.

Marking Bromyard’s Heritage

Two artworks were commissioned  to commemorate the town’s history. The Bentley, Hobbs and Mytton sign was restored along with the Morgan Car emblem which represents the town’s connection to the automotive industry and it’s role in manufacturing the first production runabout chassis.  

Five of Ten Thousand

A wide variety of grass species can be found in Bromyard, including about 10,000 different types of grass. Only five of them are shown here; they can all be found on the Bromyard Downs together with other noteworthy individuals.

Festival Logos

Due to the vibrant calendar of events and festivals in our town, it is referred to as the “Town of Festivals”. We thought it would be great to illuminate the underpass that enters the town beneath the A44 and display these festival logos there. 

Wayfinding: Totems & Finger Posts

In order to encourage visitors to explore Bromyard and honour the mediaeval influence on the town’s historic heart, we suggested a unique wayfinding system that would encourage meandering and spending time in Bromyard.